There’s no such thing as a technology problem

Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.
Human-centred decisions
Information has become the forgotten half in “information technology”. Tech companies are struggling because they aren’t focusing on the human problems they need to solve.
Waterstones say their sales of Kindles are pitiful. But why did they ever expect to sell lots of them in the first place?