Tag: Behavioural economics
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Nudge in user experience — Website and Communications Blog
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Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches. Working with a behavioural […]
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Could you be our nudge intern?
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We have a fascinating opportunity for a University of Edinburgh undergraduate student to join our team as an intern this summer. The job has a cool title: nudge intern.
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How Thinking, Fast and Slow by Daniel Kahneman has supported my career
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Last week I attended the Public Sector Design Community Meet-up. Attendees were invited to share a book, podcast or talk that has influenced or supported their career.
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The endowment effect: Why you can’t let go of your possessions
The endowment effect: Why you can’t let go of your possessions Insights from behavioural science on why people overvalue possessions they already own. Psychologists have also concluded that this overvaluation may stem from our sense of ownership itself. We value something more simply because it is ours. If we own a car, laptop, or watch […]
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The amazing psychology of Japanese train stations
The amazing psychology of Japanese train stations How Japan uses behavioural science (nudge theory) to keep its railways flowing efficiently. Tokyo is home to the world’s busiest train stations, with the capital’s rail operators handling a combined 13 billion passenger trips annually. Ridership of that volume requires a deft blend of engineering, planning, and psychology. […]
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Nobel economics prize: Richard Thaler and behavioural economics
Richard Thaler has won the Nobel economics prize for his work in behavioural economics. Knowing about this area is essential if you are a designer, to help you gain an understanding of what makes people tick.
