Human-centred decisions
Amid technology-focused hype cycles, the job of human-centred practitioners is to remind everyone: the main reason people use technology is to enhance our connections with other humans in the real world.
Native apps, social media networks and big content silos are slick. But the whole idea about the web — the reason it has been so successful — is that it is open and democratic.
The web is facing many challenges from new technologies, threatening the open culture that made it such a success. We need to fight for its survival.
