Linknote — — 101 words

Business — Content design — Human-centred approaches — Technology

The complex task of simplicity — Paul Taylor

Sainsbury's Basics food packaging - washing powder, flower, canned tomatoes

It is human nature to add things, making them more complex. This feels like you’re doing something, but actually you’re probably making the situation worse.

We see this in web design. People like adding pages to their websites because it feels productive. But actually, the most effective websites are the ones with fewer, simpler pages.

The same can be true for any design, including the way we structure our work.

We often anchor around the wrong thing. That’s why some big institutions have no chance — they are hit by random plans and transformations rather than anchoring around purpose and iteration.

Article — — 1,475 words

Personal

Me taking a selfie before the start of Highbury Fields parkrun

I’ve been running on-and-off for about six years. But it was only a year ago that I took part in my first Parkrun. Since then, I have done five different Parkruns in four different locations. My aim was always to run a sub-25 minute 5k. But it somehow always eluded me — until the fifth one.

Linknote — — 85 words

Human-centred approaches — User experience

Types of design focus — Ben Holliday

Useful definitions outlining the differences between user-centred design, person-centred design and human-centred design.

If user-centred design is more functional in terms of understanding and meeting needs. Person-centred design is more holistic. This means that it’s more focussed on emotional needs and goals. Human-centred design is then about thinking beyond individual needs and more towards the collective needs of a system, place, or community.

See also: When individual experience isn’t enough — what shared spaces teach us about the challenge and opportunity for user experience

Note — — 55 words

User experience — Web

Work:

People collaborating with sticky notes on a flipchart

[We’re looking for a University of Edinburgh PhD student intern to work with us next year](https://edin.ac/3301QFy). This is an exciting time to join the Website and Communications team, and an opportunity to help us improve high-profile web services like MyEd and the University website. [Take a look](https://edin.ac/3301QFy)!

Linknote — — 122 words

Economics — Service design

In storytelling and service design, easy is boring — Daniele Catalanotto — Enigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

Note — — 139 words

Technology

I was in a meeting once where someone pitched a really unrealistic idea. I don’t remember the details exactly. But let’s assume this idea depended on pigs being able to fly.

“But how will the pigs fly?”, we asked.

“Oh, we’ll have an algorithm.”

“OK… But, we don’t understand how the algorithm make the pigs fly?”

“I just said, the algorithm will sort that out.”

“But you haven’t explained how?”

“With the algorithm.”

“Algorithms can’t make pigs fly.”

“Algorithm!”

Don’t devolve your thinking to an algorithm.