Content strategy: Beware the chatty tone of voiceLauren EllisHumanising Technology Blog

"Beware the chatty brand voice"

The perils of using an overly-familiar tone of voice in your copy. There are some cracking examples here of support content that prioritises daft quips over getting to the point.

You’ve ordered a package and you want to know how long delivery will take. It’s a straight forward question, so you would expect to find out quickly and easily. What you don’t need is a couple lines of heavily branded content standing between you and your answer. You just want to know how long the delivery will take…

Users are task-led and time-poor.

Join our team as a Content DesignerWebsite and Communications Blog

View of Edinburgh Castle from our office

Come and work with our team!

We are looking for three experienced Content Designers to join the University of Edinburgh’s Website and Communications team as we embark on major projects to launch our new web publishing platform and services.

If you’re passionate about using evidence-based approaches to create great content that meets users’ needs, we want to hear from you.

There are three positions available. [Find out more in the blog post](https://blogs.ed.ac.uk/website-communications/join-our-team-as-a-content-designer/). If you have any questions, just get in touch with me.

For my personal view on what it’s like working with the University of Edinburgh, check out my previous blog post: [Why I value working in user experience in higher education](https://duncanstephen.net/why-i-value-working-in-user-experience-in-higher-education/).

There is no design systemJina Anne24 ways

Quote from Jina Anne: "In what ways can we improve our collaboration, remove any proverbial gaps between design and engineering (not just bridge them), and have more meaningful conversations around the work we do?"

Why a design system should not be thought of as a Thing like a style guide, but in fact is all about building a community.

I have to tell you: a lot of the time that I’m working in design systems, I’m not even touching a design tool. Or coding. Rather, it’s a lot of people-focused work: Reviewing. Advising. Organizing. Coordinating. Triaging. Educating. Supporting. That’s a lot of invisible systems work right there.

Journalism and design: Building solutions to our greatest challengesCatherine WoodiwissModernist Studio

A person looking at a sea creature in an aquarium

An exploration of the similarities and differences between journalism and design, and how the two disciplines can support each other.

Like journalists, designers research human behaviour, through interview and observation, in an attempt to understand complex problems…

But where journalists focus on content, designers focus on experience — what and who the content is for, how it’s delivered, and how behaviour may change as a result. And where journalists synthesise these insights to tell stories, designers push into making solutions.

See also: The journalism and user research relationship — Gregg Bernstein — Vox Product

Dutch “singing road” silenced after villagers complain: “I’m going nuts”Palko Karasz and Yonette JosephThe New York Times

A car driving over the musical rumble strips

This must be the most spurious “road safety” feature ever conceived.

A Dutch town decided to install rumble strips that are set at certain frequencies so that cars “play” the regional anthem as they drive over them.

This article focuses on the fact that this feature is driving residents crazy as they repeatedly have to hear this raspy version of the same melody all day (and night) long.

But surely the spurious justification is more deserving of ire.

Local officials hoped the strips would encourage drivers to stick to the speed limit.

Because, apparently, the melody would only play when drivers are driving at the right speed. Except, as officials concede later in the article, that’s not even true. If you drive at a different speed, the melody still plays — just at a different speed. Perhaps drivers may even speed up just to end the din more quickly.

What a terrible idea!

This article also contains a brilliant video from Tom Scott demonstrating an even more disastrous version of the same idea, in California.

Me and Alex at Christmas Day parkrun

In my blog post about my first five parkruns, I told the story of how I unexpectedly beat my 5k personal best at Highbury Fields parkrun. This post outlines what happened in my next five parkruns, where I got some unexpected personal bests and lost a whole run.