Linknote — — 118 words

User experience — User research

Describing personas — Indi Young — Indi’s Essays

Personas are one of the most popular techniques in the user experience toolkit, but they also remain among the most controversial. It is often still unclear to some what value personas can bring, and how to avoid the pitfalls of bad personas.

This article brings one of the clearest explanations I’ve seen of how to make good personas. It is a lengthy but must-read article if you make personas and want to make them work.

This article is particularly useful at explaining why obsessing over demographics is bad, and why you should instead focus on “thinking styles”.

Statements-of-fact, preferences, and demographics frequently serve as distracting barriers. They kick off all kinds of subconscious reactions in team members minds.

Linknote — — 71 words

Human-centred approaches

How do we design for divergence and diversity if convergence is the goal? — Alastair Somerville

Is convergence in design thinking problematic?

The problem I have with it is it models a form of Normality. You can diverge but, in the end, you must converge.

An interesting idea from Alastair Somerville. He explains his alternative design process:

Yes, there is a convergence to design a product that meets identified user needs. Yes, there are constraints around what can be made.

However, divergence is recognised through the process.

Linknote — — 186 words

Technology — User experience — User research

Work:

Improving student experiences in Learn: usability testing showcase and workshop — Informatics Learning Technology Service

Prioritised usability issues

My colleague Alex Burford from the University of Edinburgh School of Informatics has written this great blog post about some usability testing we have conducted in support of the Learn Foundations project.

> I thoroughly enjoyed working with [Duncan Stephen](https://www.ed.ac.uk/profile/duncan-stephen) on this mini project. The feedback was informative, encouraging, and a call to action. I’m looking forward to embedding similar practice across the School for alternative platforms for content delivery.

[You can read my own reflections on this work at the Website and Communications team blog](https://blogs.ed.ac.uk/website-communications/come-to-the-next-learn-usability-testing-showcase-on-29-march/).

Each month we are working with a different school to conduct usability testing in Learn, the virtual learning environment, to inform improvements to the Learn service.

This is just one strand of a huge amount of user research I’ve been carrying out for the [Learn Foundations](https://blogs.ed.ac.uk/website-communications/tag/learn-foundations/) project. It’s been a fascinating and very enjoyable project to work on. I’ve been pretty lax at writing about it yet — but I’ll be posting much more about it soon.

Linknote — — 72 words

Human-centred approaches — Society — Technology

People won’t stop staring at their phones, so a Dutch town put traffic lights on the ground — Neha Thirani Bagri — Quartz

Experimental Dutch traffic crossing

An interesting experiment to place pedestrian crossing signals on the ground, “where everyone is already looking”. The Netherlands seems to be the place for experimental road safety design (see also: the squareabout).

This has got to be an improvement on the modern fad of placing pedestrian crossing signals at chest height to the side, where they simply get blocked by other people, rather than across the road where everyone can see it.

Photo — — 109 words

Service design

Work:

People affinity mapping

I had a fabulous day at the [Service Design Academy](http://sda.ac.uk/) bootcamp yesterday.

It’s part of the [PDA in Service Design](http://sda.ac.uk/index.php/our-courses/service-design-award/). I never thought I’d be a student again. But I’m loving the opportunity to get stuck in and get talking to like-minded peers from other organisations.

It’s great to be back in Dundee again too! Looking forward to seeing what day two has in store.

Generating ideas

Generating ideas

Distilling our ideas

Distilling our ideas

View of V&A Dundee

The view from my hotel window

Linknote — — 85 words

Business — User experience

Someone using a screwdriver as a hammer

How harmful is the net promoter score? — Jeff Sauro, MeasuringU

A very useful contribution to the debate surrounding the usefulness/harmfulness of net promoter score. Jeff Sauro transcends the often polemical nature of the debate, by analysing actual research on the effectiveness of net promoter score.

The news still isn’t all that great for proponents of net promoter score. But at the same time, it’s not quite as bad as its detractors make out.

Kudos to Jeff Sauro for doing some actual research on this.

Linknote — — 175 words

Business — Personal — User experience

UX your life: Applying the user-centered process to your life (and stuff) — JD Jordan, Smashing Magazine

I’m always in two minds about whether people should use work-based techniques on personal problems. I have heard of people using Trello boards at home to organise tasks, which sounds as nightmarish as it sounds sensible. I’ve even heard of people running scrum-style weekly planning meetings with their family, which definitely sounds overboard to me.

But I do like the look of some of the ideas here. For instance, I’m keen to map out out my life in weeks.

And I already know that affinity mapping can work great at home and for other stuff.

[When we did the MoRun in November](https://duncanstephen.net/this-time-last-week-i-ran-the-edinburgh-morun-5k/), Lauren and I made an affinity map to decide which of two runs to enter. My gut feeling told me another run would be better. But writing down all the pros and cons of each race, and grouping them, made it clear that my gut feeling was actually wide of the mark.

Linknote — — 99 words

Human-centred approaches — Technology

Maze

Is tech too easy to use?

Making the case that, sometimes, friction in design is a good thing.

Often, invoking the concept of friction is a useful way to obscure some larger, less savory goal. For Facebook, “frictionless sharing” was a thinly veiled cover for the company’s true goal of getting users to post more often, and increasing the amount of data available for ad targeting. For YouTube, auto-playing videos have sharply increased view time, thereby increasing the platform’s profitability. And for Amazon, tools like one-click ordering have created a stunningly efficient machine for commerce and consumption.