Encouraging self-service through improving content at the University of EdinburghLauren TormeyGatherContent

Diagram demonstrating process of continuous improvement

My awesome colleague Lauren Tormey wrote this blog post about a brilliant project she’s been involved in. She has been collaborating with our Information Services Helpline to reduce unnecessary support calls by iteratively improving content with a regular cycle of usability testing.

> Over two summers, we had done work to improve content related to getting a student ID card. This was another case of turning long pages with giant paragraphs into concise step-by-step pages.
>
> From July to September 2017, the IS Helpline received 433 enquires related to student cards. For this same period in 2018, they received 224, so the figure nearly halved. I repeat: halved.

Scapegoating user experience designKhoi VinhSubtraction

Stylised photo of a Nest camera

An article published yesterday in The Washington Post demonstrates the danger of design’s failure to broaden popular understanding of our craft.

The article pinpoints Nest’s focus on reducing friction as the reason for their cameras’ weak security.

Khoi Vinh points out that…

…the concept of user experience writ large is not to blame here; what’s actually at fault is bad user experience practice.

The point being that good security is fundamental to good user experience. As any good designer would know, they are not in conflict. Quite the opposite, in fact.

It strikes me that Nest are using ‘reducing friction’ as a poor excuse for not implementing better security. I’m sure they’re not the only ones guilty of this.

On another point, this article got me thinking about journalism. Khoi Vinh refuses to blame the Washington Post’s perspective on “lazy journalism”, perhaps correctly.

But any time I read a mainstream/non-specialist journalist write about a topic I know a little about (motorsport, the web, whatever), I’m always astonished at how many basic errors are made. It’s a challenge if designers want the help of journalism when “explaining what it is that we do to the world at large.”

User research into the needs of students and staff using LearnWebsite and Communications Blog

Me running a workshop for Learn Foundations

Since September, my main focus at work has been to carry out a comprehensive programme of user research for a project aiming to improve services surrounding Blackboard Learn, the University of Edinburgh’s main virtual learning environment.

I wrote this blog post providing a high-level overview of all the work that’s taken place this academic year. More detailed blog posts about each of the strands of research will come in due course.

This is been a brilliant project to be involved in. We’ve been given a lot of time and freedom to do large amount of research in support of one of the university’s most important digital services, used daily by most of our students, and many staff members.

We have made some really important discoveries. This work is ensuring that improvements are based on a strong understanding of users’ behaviour and needs when working with course materials digitally.

Check out this video, where I describe the work and some of the findings in a bit more detail, and keep an eye out for the forthcoming blog posts.

Describing personasIndi YoungIndi’s Essays

Personas are one of the most popular techniques in the user experience toolkit, but they also remain among the most controversial. It is often still unclear to some what value personas can bring, and how to avoid the pitfalls of bad personas.

This article brings one of the clearest explanations I’ve seen of how to make good personas. It is a lengthy but must-read article if you make personas and want to make them work.

This article is particularly useful at explaining why obsessing over demographics is bad, and why you should instead focus on “thinking styles”.

Statements-of-fact, preferences, and demographics frequently serve as distracting barriers. They kick off all kinds of subconscious reactions in team members minds.

How do we design for divergence and diversity if convergence is the goal?Alastair Somerville

Is convergence in design thinking problematic?

The problem I have with it is it models a form of Normality. You can diverge but, in the end, you must converge.

An interesting idea from Alastair Somerville. He explains his alternative design process:

Yes, there is a convergence to design a product that meets identified user needs. Yes, there are constraints around what can be made.

However, divergence is recognised through the process.

Improving student experiences in Learn: usability testing showcase and workshopInformatics Learning Technology Service

Prioritised usability issues

My colleague Alex Burford from the University of Edinburgh School of Informatics has written this great blog post about some usability testing we have conducted in support of the Learn Foundations project.

> I thoroughly enjoyed working with [Duncan Stephen](https://www.ed.ac.uk/profile/duncan-stephen) on this mini project. The feedback was informative, encouraging, and a call to action. I’m looking forward to embedding similar practice across the School for alternative platforms for content delivery.

[You can read my own reflections on this work at the Website and Communications team blog](https://blogs.ed.ac.uk/website-communications/come-to-the-next-learn-usability-testing-showcase-on-29-march/).

Each month we are working with a different school to conduct usability testing in Learn, the virtual learning environment, to inform improvements to the Learn service.

This is just one strand of a huge amount of user research I’ve been carrying out for the [Learn Foundations](https://blogs.ed.ac.uk/website-communications/tag/learn-foundations/) project. It’s been a fascinating and very enjoyable project to work on. I’ve been pretty lax at writing about it yet — but I’ll be posting much more about it soon.

People won’t stop staring at their phones, so a Dutch town put traffic lights on the groundNeha Thirani BagriQuartz

Experimental Dutch traffic crossing

An interesting experiment to place pedestrian crossing signals on the ground, “where everyone is already looking”. The Netherlands seems to be the place for experimental road safety design (see also: the squareabout).

This has got to be an improvement on the modern fad of placing pedestrian crossing signals at chest height to the side, where they simply get blocked by other people, rather than across the road where everyone can see it.

People affinity mapping

I had a fabulous day at the [Service Design Academy](http://sda.ac.uk/) bootcamp yesterday.

It’s part of the [PDA in Service Design](http://sda.ac.uk/index.php/our-courses/service-design-award/). I never thought I’d be a student again. But I’m loving the opportunity to get stuck in and get talking to like-minded peers from other organisations.

It’s great to be back in Dundee again too! Looking forward to seeing what day two has in store.

Generating ideas

Generating ideas

Distilling our ideas

Distilling our ideas

View of V&A Dundee

The view from my hotel window