Unlabelled venn diagram

Today I have started a new job. But while I’m looking forward, I have also been reflecting, as this moment marks my first real move away from higher education. Despite the differing natures of the three organisations I worked for, there were many parallels across them.

Nudge in user experienceWebsite and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

From personas to behaviour modesWebsite and Communications Blog

Lightbulb

This post on my team’s blog outlines why and how we have moved away from using personas to behavioural archetypes.

Existing personas had served the team well for over 10 years. But with our work to reimagine the future of our web services, and our attention turning to the development of a new Web Publishing Platform, we recognised that these old personas needed to evolve.

Now, our archetypes focus on people’s behaviours — who does what, how they do it, and why.

UX in universitiesUX Soup

UX Soup logo: "Easily listen and subscribe for free in your preferred podcast player"

I have been interviewed for the podcast UX Soup. The host [Chris Schreiner](https://www.linkedin.com/in/chrisschreiner/) was interested in the [User Experience Service’s work at the University of Edinburgh](https://www.ed.ac.uk/information-services/user-experience). He spoke with me about:

* how the consultancy model works in a higher education context
* the history of our service
* the projects we get involved with
* the methodologies we follow
* the specific challenges we face working in higher education

It was good fun being interviewed. Please have a listen if you have the time. Thank you to Chris for the opportunity.

Ask us anythingUX Glasgow

Illustration of people with question marks above their heads

Join me at next week’s UX Glasgow ask us anything event. I will be on a panel of eight human-centred professionals answering your burning questions about user experience, interaction design, user research, content design and service design.

You’ll have the opportunity to join two or three breakout sessions with rooms for your choice of topic.

To help us prepare, please if you have the time take two minutes to fill in our short questionnaire where you can submit your questions in advance.