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Social science — User experience — User research

Breakfast briefing — Behavioural science: Approaches to improve user experience — User Vision

Join me for a virtual breakfast session where you will learn about the links between behavioural science and user experience. We will also introduce some behavioural science frameworks and models you can adopt to improve your user research and design work.

It takes place online on Tuesday 7 March at 8:30am.

Update: Slides for this session are now available:

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Economics — Social science — User experience

Work:

Nudge in user experience — Website and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

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Culture — Economics — Politics — Society — Technology

There will be no “back to normal” — Nesta

Faded out aerial view of an urban area taken on a fisheye lens

This is more than a month old. In terms of the coronavirus outbreak, that’s an eternity. But I still found this list of possible future scenarios interesting and thought-provoking.

It also comes with the major caveat that predicting the future is a mug’s game at the best of times, never mind during these times. This is inherently recognised in the fact that some of the predictions are contradictory.

I was particularly interested in the political, economic and sociocultural predictions. For instance, I have wondered if in the coming decades society will prioritise getting the basics right more over relentless innovation. This article suggests that may be the case, but that the shift may not last long.

The crisis may prompt a reappraisal of what society cares about most, with short-term attention focusing on the bottom of Maslow’s ‘hierarchy of needs’. (This may have the effect of, for example, boosting relative status of health workers and farmers, and diminishing ‘luxury’ industries, including leisure, gaming, arts – although history suggests that this will be short-lived, and the luxury status of some goods and services may ultimately be reinforced.)

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Economics — Service design

In storytelling and service design, easy is boring — Daniele Catalanotto — Enigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

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Social science — Society

Why being kind could help you live longer — Lauren Turner — BBC News

Illustration of hands holding hearts

It has long been known that being kind to others makes you feel good and can improve your mental health. Now it seems there is a growing body of evidence suggesting that it can increase your life expectancy.

“Living with people who treat you, at best, with disregard or a lack of concern, and at worst with open hostility, is bad for you. It shortens your life, quite literally,” [Daniel Fessler] says.

“Conversely, both receiving kindness from others, and providing kindness, both of those things are the antithesis of this toxic stress situation. And they’re good for you.”