Linknote — — 144 words

User experience — User research

Work:

How to avoid common mistakes in user engagement — Website and Communications Blog

Have you ever participated in a user engagement session designed for you to share your views, but felt that you weren’t properly included, or that your views wouldn’t be acted on? Fed up with bad surveys and poorly planned focus groups?

Most of us want to engage with our users and stakeholders. We all want to make sure our users have a voice in projects that will affect them. But the approach you take can have a major effect on the success or failure of your engagement.

There are some basic truths about human behaviour that we know from psychology and other social sciences. But in many projects, these basic truths tend to be ignored.

Read this post on my team’s blog for tips on how to avoid the pitfalls of poorly planned user engagement, and how to make user research effective.

Linknote — — 117 words

Content design — Service design — Technology — User experience

Lessons on readability and bias — Reflections from the UCD Gathering conference — Website and Communications Blog

Back in October, I had the opportunity to attend the UCD Gathering conference, a new virtual event for practitioners of user-centred design in all its forms. Over on my work blog, I have published the first of two posts reflecting on what I learned.

This first post covers two themes:

  • Being aware of bias, and other cognitive considerations
  • Improving readability of content

The post also mentions my own session at the conference, about our user research into the needs of staff and students working with course materials online. The Learn Foundations project has proved fortuitous in that it has helped schools move their teaching online and prepare for hybrid teaching in the wake of the coronavirus outbreak.

Linknote — — 128 words

Culture — Current affairs

How to make this winter not totally suck, according to psychologists — Sigal Samuel — Vox

Illustration of a sad-looking woman

I really like the evidence-based advice in this article. It shows how the pathway to true happiness is to, in a way, forget about yourself.

Instead of thinking about the myriad negative feelings you want to avoid and the myriad things you can buy or do in service of that, think about a single organising principle that is highly effective at generating positive feelings across the board: Shift your focus outward.

I often feel uneasy about how much advice from self-help gurus encourages people to focus inwards on themselves. Humans naturally crave social interaction and feeling part of a wider purpose, beyond narrow self-interest.

This article offers practical suggestions for how you can find that, to help you feel better through what’s going to be a tough winter.

Linknote — — 122 words

Economics — Service design

In storytelling and service design, easy is boring — Daniele Catalanotto — Enigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

Linknote — — 115 words

Society — User experience — User research — Web

Keeping it weird

Or, more accurately, stopping it being weird. This refers to the problem that most psychology research is conducted on people that are western, educated, industrialized, rich and democratic.

Tim Kadlec considers the implication this has on our understanding of how people use the web.

We’ve known for a while that the worldwide web was becoming increasingly that: worldwide. As we try to reach people in different parts of the globe with very different daily realities, we have to be willing to rethink our assumptions. We have to be willing to revisit our research and findings with fresh eyes so that we can see what holds true, what doesn’t, and where.

Linknote — — 127 words

Social science

Deadly set: how too much focus causes mistakes

The phenomenon of set — where we focus so much on something specific that we miss the bigger picture. This article says it is a survival characteristic, but in the wrong circumstances it can have dire consequences. In the example provided, it was the cause of an air crash.

It’s vital for us to understand how and why we make mistakes – not just in safety critical systems but in all walks of life. When I read that passage above, I see parallels with so many of the mistakes I make on a daily basis at work and at home. I can see myself in every role: the captain, the flight engineer, the first officer, the air traffic controller.