Nudge in user experienceWebsite and Communications Blog

Over the summer my user experience team at the University of Edinburgh had the wonderful opportunity to work with a Behavioural Insights (Nudge) Intern. There are lots of parallels between behavioural science and human-centred approaches. Nudge models give us the opportunity to bring an extra level of formality to our approaches.

Working with a behavioural science specialist has brought things full circle for me. My first association with the University of Edinburgh was when I studied economics here for my undergraduate degree.

And it really is full circle, because this was my last blog post as an employee of the University of Edinburgh. I’ll publish more about that news shortly.

There will be no “back to normal”Nesta

Faded out aerial view of an urban area taken on a fisheye lens

This is more than a month old. In terms of the coronavirus outbreak, that’s an eternity. But I still found this list of possible future scenarios interesting and thought-provoking.

It also comes with the major caveat that predicting the future is a mug’s game at the best of times, never mind during these times. This is inherently recognised in the fact that some of the predictions are contradictory.

I was particularly interested in the political, economic and sociocultural predictions. For instance, I have wondered if in the coming decades society will prioritise getting the basics right more over relentless innovation. This article suggests that may be the case, but that the shift may not last long.

The crisis may prompt a reappraisal of what society cares about most, with short-term attention focusing on the bottom of Maslow’s ‘hierarchy of needs’. (This may have the effect of, for example, boosting relative status of health workers and farmers, and diminishing ‘luxury’ industries, including leisure, gaming, arts – although history suggests that this will be short-lived, and the luxury status of some goods and services may ultimately be reinforced.)

In storytelling and service design, easy is boringDaniele CatalanottoEnigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

Own it!Matt JukesNotbinary

On the incredible story about Hertz suing Accenture for a failed “digital transformation project”.

Alarm bells ring at the best of times when website redesigns are described as “digital transformation”. But to then completely outsource the product owner role — to the same management consultancy firm that was carrying out the redesign — underlines just how much the top brass seemingly didn’t get it.

Particularly important is this:

The private sector is NOT intrinsically better at these things than the public sector. Occasions like this and the TSB meltdown should never be celebrated but should surely be greeted by a wry smile by those of us who have been hearing about the incompetence of public service digital for years from some corners — and particularly why there was never any need to bring things in-house because all the expertise was with the big suppliers.

I would argue that this isn’t even just about digital. The idea that public sector organisations are inherently worse at anything than the private sector has long been spurious. Large organisations perhaps do find certain things more difficult — but in both the public and private sector.

Typewriter

On blogs in the social media age — Cal Newport, Study Hacks

Putting into economic terms the distinction between blogging and social media, and articulating what we have lost through the decline of blogging.

If you want attention for your blog you have to earn it through a combination of quality, in the sense that you’re producing something valuable for your readers, and trust, in the sense that you’ve produced enough good stuff over time to establish a good reputation with the fellow bloggers whose links will help grow your audience.

I first realised this about blogging when it became clear that comments sections on major websites were almost always cesspits. People in comments sections are generally attempting to freeride on the quality of the website they are posting on.

Bloggers, on the other hand, really need to be high-quality to get any sort of audience at all. That makes blogs generally good.

Social media is quite the opposite. To start getting traction on social media, the threshold is rather low. In fact, often, lower quality works better.

Link via Khürt Williams

Economists have lost the trust of politicians

It’s always good to read/see/hear Stephanie Flanders. Here she asks why politicians no longer have a favourite economist, in the way that Margaret Thatcher liked Milton Friedman and John F Kennedy admired John Kenneth Galbraith.

In one sense, this feels like a concern I have been reading about for a decade or two. But it also feels like an extension of the more recent phenomenon of refusing to listen to experts.

Nevertheless, there are some real questions for economics to answer. Why does it not have the influence today that it enjoyed in previous decades?

We’re also hearing mainstream economists talk more loudly about the possibility of shifting the balance back toward labor with wealth taxes and reduced taxes on earned income. That’s a big shift for a profession that seemed to think until recently that reducing the tax on capital was always and everywhere a good thing. It will be interesting to see how long it takes for an elected politician to decide that any of this advice is worth listening to.

Sin taxes are less efficient than they look

Very interesting piece on the pros and cons of sin taxes (taxes on things like tobacco, alcohol).

Implied, but not quite explicitly mentioned here, is the fact that because such items tend to have low price elasticity of demand (in other words, price rises don’t change consumption habits all that much) — because they are usually addictive. As such, they are excellent revenue generators for governments.

This is an issue that’s well worth being on top of, as such taxes increasingly cover new things — like sugar and plastic bags.