Types of design focusBen Holliday

Useful definitions outlining the differences between user-centred design, person-centred design and human-centred design.

If user-centred design is more functional in terms of understanding and meeting needs. Person-centred design is more holistic. This means that it’s more focussed on emotional needs and goals. Human-centred design is then about thinking beyond individual needs and more towards the collective needs of a system, place, or community.

See also: When individual experience isn’t enough — what shared spaces teach us about the challenge and opportunity for user experience

In storytelling and service design, easy is boringDaniele CatalanottoEnigma

Illustration of a rollercoaster

Why it may not always be right to design as smooth a journey as possible.

This idea seems counter-intuitive at first, but makes perfect sense on further reflection.

…people who had an issue with a service that was later resolved gave a better rating to it than people who didn’t have any.

It reminds me of a story (which I now cannot find) about someone who annually camped out for nights on end to get tickets for a particular event. One year, this person’s dedication was rewarded with free tickets. This gift offended the person. They derived their utility from the effort they were putting in (or perhaps in showing that effort to other people). The value was in the struggle.

I was in a meeting once where someone pitched a really unrealistic idea. I don’t remember the details exactly. But let’s assume this idea depended on pigs being able to fly.

“But how will the pigs fly?”, we asked.

“Oh, we’ll have an algorithm.”

“OK… But, we don’t understand how the algorithm make the pigs fly?”

“I just said, the algorithm will sort that out.”

“But you haven’t explained how?”

“With the algorithm.”

“Algorithms can’t make pigs fly.”

“Algorithm!”

Don’t devolve your thinking to an algorithm.

IxDA Scotland logo

I’ll be speaking at the next IxDA Scotland community meetup about our user research with the Learn Foundations project.

Duncan’s talk will take us through how the University of Edinburgh’s User Experience Service has undertaken a comprehensive programme of user research supporting a project aimed at improving students’ experience accessing course materials digitally. Find out how they developed a programme of multiple user research methods to understand what students really need.

Time: Wednesday 4 December
Venue: Amazon Development Centre, 2–4 Waterloo Place, Edinburgh

Full details about the IxDA community meetup event

Maybe see you there?

Why being kind could help you live longerLauren TurnerBBC News

Illustration of hands holding hearts

It has long been known that being kind to others makes you feel good and can improve your mental health. Now it seems there is a growing body of evidence suggesting that it can increase your life expectancy.

“Living with people who treat you, at best, with disregard or a lack of concern, and at worst with open hostility, is bad for you. It shortens your life, quite literally,” [Daniel Fessler] says.

“Conversely, both receiving kindness from others, and providing kindness, both of those things are the antithesis of this toxic stress situation. And they’re good for you.”

Repeat after me: Preference testing is not A/B testingDavid TravisUserfocus

Person holding up two photographs

Reasons why you shouldn’t simply ask users to choose which design they prefer.

It turns out people aren’t good at answering this kind of question. People don’t know why, or they don’t care enough to answer, or they may not want to tell you. When asked for an opinion, most people will form one on the spot. Such opinions aren’t carefully considered or deeply held. It’s not that UX researchers don’t care what people like: it’s just risky making important design decisions based on fickle opinions.

User experience isn’t about discovering what people think they want. It’s about finding out what they need.

“The signs were completely radical”: Margaret Calvert looks back on her illustrious careerMatt AlagiahIt's Nice That

Illustration of Margaret Calvert

A wonderful interview with Margaret Calvert, who worked with Jock Kinnear on my favourite design — the system of UK road signs.

If you look on Wikipedia, it says we were “responsible for some of the road signs”. We weren’t – we were responsible for thinking out an entire system as well as designing how it was to be, the arrangement of the information and the pictograms that followed. It wasn’t just “some road signs” – that is such an understatement!