My team have been using personas for more than a decade. But with our work to reimagine the future of our web services, we recognised that these personas needed to evolve. Behaviour modes offer a more effective way to work with personas.

I lead teams and organisations to make human-centred decisions. I am a lead content designer and information architect at the Scottish Government.
Email — contact@duncanstephen.net

My team have been using personas for more than a decade. But with our work to reimagine the future of our web services, we recognised that these personas needed to evolve. Behaviour modes offer a more effective way to work with personas.