Linknote — — 109 words

Digital — Media

Predictions for digital and social marketing in 2018

Gary Andrews with some thoughts on what we might see in the coming year in the digital and marketing worlds.

There are lots of astute points here, not least on the hot potato of the moment: relationship between the tech giants and publishers.

One phrase that has been bandied around a lot towards the end of 2017 has been from publishers proclaiming their “pivot to readers”. At a basic level, this is the publisher’s way of saying we’ll no longer be beholden to platforms like Facebook and Google and will concentrate on building our own brand through focusing on our core readership instead.

Linknote — — 80 words

Digital

The great emoji debate

The Economist considers whether the Unicode consortium is wasting its time trying to standardise emoji when it could be focusing on “more scholarly matters” such as adding characters from ancient scripts.

Given the popularity — almost the ubiquity — of emoji in modern-day popular culture, I would argue that standardising this form of communication is much more important than trying to digitise seldom-used or dead scripts. Even if that means standardising a frowning pile of poo.

Linknote — — 128 words

Technology

Future historians probably won’t understand our internet, and that’s OK

The internet once promised to offer archivists an unprecedented opportunity to record and track our era. But with social media silos offering “pervasive, unique, personalized, non-repeatable” experiences, it is proving increasingly difficult to preserve our internet.

Every major social-networking service uses opaque algorithms to shape what data people see. Why does Facebook show you this story and not that one? No one knows, possibly not even the company’s engineers. Outsiders know basically nothing about the specific choices these algorithms make. Journalists and scholars have built up some inferences about the general features of these systems, but our understanding is severely limited. So, even if the LOC has the database of tweets, they still wouldn’t have Twitter.

Linknote — — 64 words

Technology

Google Maps’s moat

A brilliant analysis of recent improvements to Google Maps, and why Google is so far ahead of Apple.

Just two years after it started adding them, Google already had the majority of buildings in the US. And now after five years, it has my rural hometown — an area it still hasn’t Street View’d (after 10+ years of Street View).

Linknote — — 82 words

Society

Stephen Bush: On the Tube, I saw the father I’d never met – and was happy to find that I had nothing to say to him

An extraordinary piece of writing by Stephen Bush, about bumping into someone who didn’t know he was his father.

I’ve learned to enjoy the upsides of having an absent father. One is that you don’t have flaws like everyone else, merely kinks that the missing parent would have ironed out had he stuck around.

Linknote — — 170 words

Architecture — Digital — Human-centred approaches

Sticks in the ground for public services

You know I love a bit of brutalism. Well here, Ben Holliday draws a comparison between civic architecture of the mid-20th century, and modern-day digital local services.

Many of these buildings are now disused or in different states of disrepair. It’s an important reminder. The fact is, no matter how bold you set out to be. No matter how big or successfully your original statement of intent, eventually the roof will start to leak.

Buildings, just like ideas, need maintenance. They fall into disrepair over time.

I have written a few times before about the parallels I see between architecture and digital services. It’s well worth learning the lessons from the past and applying them to our own projects.