My name is Duncan and I am interested in fonts. Against my better judgement, sometimes I blurt out this fact, and people run a mile. But is it becoming acceptable? Simon Garfield’s book, Just My Type, would make it seem like a perfectly normal interest. Though there is a nod and a wink towards the […]

Outrage has broken out among pedants everywhere, as it was revealed that Waterstones has dropped the apostrophe from its name. Waterstones is hardly the first business to make this move. For instance, Woolworths was, up until the 1980s, called Woolworth. But people called it Woolworths, so the company adopted it. Note how many people also […]